Newly created emails get better deliverability and are no longer disabled by email providers.
Existing emails are kept in good standing so they can continue to be used at scale for cold outreach.
Emails with deliverability problems can be returned to good standing and have their reputation repaired.
With so many B2B sales and marketing teams relying on cold email marketing to generate meetings, it’s become harder than ever to catch the attention of buyers. Our cold email marketing service is designed to stand out against the noise and generate high-quality meetings in your target market. By utilizing our proprietary technology, our team can test messaging, enhance performance, and deliver every email directly to your prospect’s inbox instead of their spam box.
A “cold email” is an email sent to a recipient without any prior contact. Cold emails can be used for various purposes, such as sales, networking, or even job hunting. The key to success with cold emails is to make sure they are well-written and relevant to the recipient.
Here are a few tips on how to write a successful cold email:
– Keep it short and sweet. Nobody wants to read a long, rambling email from someone they don’t know. Get to the point quickly and be concise.
– Personalize your message. Generic emails are easy to spot and will likely be ignored. Take the time to research the recipient and tailor your email accordingly.
– Don’t be a creep. This should go without saying, but don’t send unsolicited emails that are creepy, or otherwise inappropriate. Not only is it rude, but it will also likely get you reported and blacklisted.
– Provide value. What can you offer the recipient? Whether it’s information, a product, or a service, make sure your email has something of value for the person receiving it.
By following these tips, you’ll be well on your way to writing successful cold emails that will actually get read (and responded to)!
A cold email marketing agency is a company that specializes in helping businesses reach their target audience through email. They typically use a variety of techniques to get their clients’ messages into the inboxes of potential customers, including list building, lead generation, and email deliverability.
While some businesses may be able to handle their own cold email campaigns, others may find it helpful to outsource this task to an agency. There are a number of benefits to working with a cold email marketing agency, including:
– Access to expert knowledge and resources: A good agency will have a team of experienced professionals who know how to create effective cold emails and get them delivered to the right people.
– Save time and money: Cold emailing can be a time-consuming process, and it can be expensive to hire someone internally to do it. An agency can take care of all the details for you so that you can focus on other aspects of your business.
– Get better results: With an agency’s help, you’ll be able to improve your open and click-through rates, and ultimately generate more leads and sales.
Cold emails are designed to appear as personal as possible, meaning we don’t use any unnecessary images or HTML and instead send the emails as plain-text as much as possible. This not only has an impact on improving conversion rates but also helps ensure emails don’t get caught by spam filters which impact overall deliverability for the domains we are using. When a prospect receives an email, using multi-variates ensures it will look personalized for them, and it will also look different than any emails their coworkers receive and focus on specific pains they are facing and how we can help.
Yes, our proprietary cold email platform is developed to be able to track both opens and tracks. We even developed a way to track a specific percentage of emails based on a percentage so we can get a baseline of what our open rates are without embedding an open tracking pixel in every single email, which can impact deliverability of the emails.
Rather than relying on standard A/B testing to determine what messaging is the most effective, we developed a proprietary technology for multi-variate testing which allows us to get hyper-granular on not only which cold emails are converting, but also what pieces of the prospecting and outreach program is working. We can test multiple versions of each individual part of a cold email, such as the subject line, opener, value prop, and call to action, and track each version sent individually. What this means is that not only do we have better visibility into what messaging is working, but every email is also unique to each prospect it is sent to, meaning no duplicates emails which can have a huge impact on deliverability.
This varies heavily by client, both on your cold email marketing package and meeting goal, as well as the scope of your TAM (total addressable market). On average, we’re typically sending 200 – 500 emails each day. Our Responders monitor all of the emails that we receive in response to the emails going out to handle objections and book meetings with interested prospects!
Rather than sending cold emails from your current domain and jeopardizing your deliverability, we developed a process to create “lookalike” domains that are set-up with all of the correct specs (DKIM, DMARC, MX, SPF) and redirect all traffic directly to your main domain. We’ll typically create 3+ domains to spread volume across the domains in order to not overload any domains which can trigger spam filters. Once the domains are created, we put them through a warming process we developed called SHWARMING, which warms the domain up properly to achieve higher volume without risking emails going to spam. Note: All of the domains we create are the property of our clients, and ownership of the domains are transferred during the engagement so you don’t have to worry about us squatting on the domains.
All of our marketing emails are sent from your company name, rather than using the Mktg360 name. We will either do email marketing from an alias we create (at your approval) or send the cold emails and LinkedIn messages from the name of an existing employee at your company. Either route results in all outreach coming directly from your brand to eliminate any confusion with prospects.
While this can vary widely depending on the size of each client’s TAM (total addressable market — which we build for free for each client during onboarding!), the average B2B email marketing cadence consists of 4-6 emails that are spread out over a 20-30 day period. We will also work with clients to create low-volume drip campaigns for prospects that haven’t been responsive during the initial outreach campaign in order to keep them engaged but not overload them with cold emails before engaging them again after 90+ days.
We’ve Set 75,000+ B2B Sales Meetings…